Project Overview:
Our client, a software company, depends heavily on SEO and blog-driven traffic to connect with customers. Their blog has become a key tool for generating business and online visibility in a competitive software market.
The Problem:
The client was experiencing a steady drop in organic traffic due to shifting user demand and evolving search algorithms. Outdated content strategies further limited their ability to reach the right audience effectively.
Project Requirements:
- Content Brief
- Keyword Research
- Content Calendar
- Competitor Analysis
- Content Style Guide
- Client Review Rounds
- On-page SEO Optimization
- Content Publishing
- Performance Monitoring
- Content Refreshes
- Testing and QA
- User Intent
The Solution:
We audited their entire site content to uncover issues with intent, readability, and relevance. Our tailored approach ensured the blog’s content aligned with search trends, increasing both engagement and clarity across the site.
The Result:
With fresh, optimized content and strategic updates to older pieces, we achieved a strong turnaround. Organic traffic surged, bringing in tens of thousands more visitors and positioning their blog as a major lead source.